AI Act Article 50: chatbots must be labelled, but most Dutch companies do not do it

Aug 24, 2026 · Issue 4 · 4 sources, 5 articles

Article 50 of the AI Act has applied since 2 August: when people talk to AI, this must be disclosed at the point of interaction, in their language. A Dutch survey found that only 14 of 100 companies clearly state that AI is behind their chatbot.

Who is affected and how

compliance specialist

For customer service chatbots, the placement and language of the AI label must be checked, because practice falls short of the requirement.

corporate lawyer

Contracts with chatbot providers should build in fulfilment of the transparency obligation.

Narrative: Label everything or face fines worth billions

Sources

• EU AI Act and chatbots: the disclosure rule, and a compliance checklist for customer service — SuperCognitsupercognit.com · Aug 24, 2026
• EU AI Act Compliance Checklist | Compylcompyl.com · Aug 27, 2026
• AI Act: Transparenz nach außen reicht nicht | Itweltitwelt.at · Aug 26, 2026
• Slechts 14 van 100 bedrijven meldt duidelijk dat AI achter chatbot zit - PONT | Data&Privacyprivacy-web.nl · Aug 27, 2026 · magyar

Machine-generated summary based on the titles and excerpts of the source articles. The source article is the authority for the facts. News monitoring, not legal advice.