California requires ads to disclose AI-generated performers
Newsom signed a law requiring the disclosure of AI-generated actors in advertisements. He signed it at SAG-AFTRA's Los Angeles headquarters, and the union backed the law.
Who is affected and how
- compliance specialist
- In ad campaigns, labelling of AI performers must be built into the production process.
Sources
- California Ads Must Disclose When Actors Are AI-Generated Under New Law | Law Commentarylawcommentary.com · Sep 16, 2026
- New California law mandates AI performer disclosure in adstechxplore.com · Sep 17, 2026
- Newsom Signs Law Requiring Disclosure Of AI-Generated Performers In Ads 09/18/2026 - mediapost.commediapost.com · Sep 19, 2026 · magyar
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