California joins New York in regulating AI 'synthetic performers' in advertising

Oct 5, 2026 · Issue 9 · 2 sources, 2 articles

California has joined New York in regulating the use of AI-generated "synthetic performers" in advertising. The news concerns the rules on performers' rights and on disclosures in advertising law.

Who is affected and how

corporate lawyer

The labelling and authorisation of AI performers used in advertising campaigns must be checked.

Sources

• California Joins New York in Regulating AI ‘Synthetic Performers’ in Advertisingskadden, arps, slate, meagher & flom · Oct 5, 2026
• California Joins New York in Regulating AI ‘Synthetic Performers’ in Advertising | Skadden, Arps, Slate, Meagher & Flom LLPskadden.com · Oct 5, 2026

Machine-generated summary based on the titles and excerpts of the source articles. The source article is the authority for the facts. News monitoring, not legal advice.